When you want to create impact and influence, using your business is one of the key ways to do it. This will also directly affect your business, bringing you more credibility and visibility. Of course, this doesn’t need to be done with any prideful intentions, but with the motive to genuinely make a difference in other people’s lives. Here are five ways to do this through your business.

5 Ways to Create Impact and Influence Through Your Business

1. create impact and influence by Supporting a cause.

There are many causes and nonprofit organizations that you can choose to link arms with and promote with your business. You can support them through donations, contributing a percentage of your business’ sales to them, and volunteering (if applicable). If there isn’t a cause you feel particularly drawn to, you could always start one!

2. Enhance your social media presence.

Showing up and being visible online can be intimidating for entrepreneurs. It’s easy to hide behind word posts and graphics; however, you can create a great influence when you open up and allow people to actually see you. If you’re not used to going live or showing up personally online, the more you do it, the more comfortable you’ll become. Consider working in a daily live challenge to help you create a bigger impact through your business.

3. Show up with purpose.

In today’s world, it can be hard to stand out from the crowd, especially if your field is saturated. One way to navigate getting lost in the crowd is to show up with purpose. Make sure you are adding value to everything you are saying and doing. People will be drawn to you because your value is having some sort of impact and influence in their lives. 

4. create impact and influence by Connecting with your audience more often than not.

As your audience grows, it may seem impossible to connect with them all. However, this is where showing up online in a variety of ways is beneficial. When you are live, interact with those tuning in. If someone shares your content, make an effort to comment on it and thank them for sharing your content. Ask for responses and replies when sending emails and when they do, be sure to actually respond. You’ll be surprised by the impact this will make on your audience (and they’ll talk about it too!).

5. Adopt the storytelling method.

People are always looking for connections. And truth be told, they can see straight through the fluff. The art of storytelling allows you to use your own personal experiences, circumstances, and situations to connect with your audience and in return build trust. When you use storytelling, you can create a bigger impact and influence, which will lead to more visibility and sales. 

Final Thoughts

Creating an impact and influence through your business comes with many benefits. Not only does it help you keep your why alive, but it also helps you stay focused on your motive to serve your customers and clients. Use the tips and suggestions above to help set you and your business apart from others while creating a lasting ripple effect.