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Emotional Branding is a fancy marketing communication word that means you are taking measures in your business to appeal directly to your ideal client’s state, needs, and aspirations. As a soul-brand alignment strategist, I know that connecting to your clients state of mind and life aspirations is imperative to the growth of your passion-based business. In my programs, I help my clients form an emotional connection with their audience by tapping into their own emotions first. We do this on the subconscious level through energy psychology protocols.

If you can’t heal your own hidden emotions you become blocked and unaware of what your ideal clients are actually feeling or experiencing right before needing to make a decision about your services. You don’t want to miss out on connecting emotionally with your ideal clients. This is an entire aspect of marketing that is essential to closing your sales. Emotions can elicit a certain feeling about a particular program, service or product. Decision making is 90% based on emotion and when you can tap into the emotions of your ideal client’s it is easier to build like, know and trust.

When people say “looking within is your first step to building a successful business” they really mean it. Usually, you’ll hear super successful people in business make this claim. In my past when I’ve heard this claim, I remember thinking, “Really?? They just gave a cliche answer because they don’t want to share the secret sauce to success. They are holding back the good stuff”. But, As I’ve grown in my own business success, I can now say that this is so true!! In order to tap into Emotional Branding and Successful On-Brand Content you really do need to search within and stop looking outward. The answers really are within you

3 reasons why healing your own hidden emotions helps you to be better at emotional branding so you can create amazing on-brand content that actually connects.

1.  When you look within, in order to heal or discover your own emotions, it gives you a better idea of why you started your business in the first place. You are able to look at pain points that prompted you to begin on your path with a fresh set of eye.

2.  Once you get clarity around your own “why” and your own story, you can begin to tell your story from a place of transformation instead of pain. Then you are able to connect better with what your client needs to feel and hear in order to know like and trust you.

3.  Once you go through this process, you become an endless content creation machine, You are able to be transparent and vulnerable with your audience without eliciting any negative emotions that block you from being visible with the content that needs to go out in order for you to attract your ideal clients.

Ever wonder why you write that post, stare at it, and then let it sit on your computer. There’s a part of you that:

• Hasn’t gained the confidence to be vulnerable yet.
• Doesn’t fully believe in yourself yet
• Isn’t owning all of your gifts, talents, values, and beliefs yet
• Doesn’t trust your process and your transformation yet
• Is blocked and stagnant
• Fears visibility
• Needs to clear hidden emotions or limiting beliefs around being visible so you can have specific and unique on-brand content that speaks directly to the heart of your ideal client. 

If you want to dig deeper on the emotional branding side of your business and create on-brand content to increase your visibility, book a Soulfully Aligned Business Session with me now!