Parenting and Branding: A child that truly shows us that how we frame our stories shapes our brand
My Take on Branding for my Kids
I talked to the kids about branding today… I remind my kids that they are a walking billboard and brand for Christ. Everything they do and say is a direct reflection of the God they serve. Do I want my kids walking around on eggshells? Absolutely Not! But I want them to be aware of their actions and how they are perceived by others. With the age of social media and our children having access they are building mini brands and they should be aware of that. Everything they share, comment, and like is put out their publicly. This is so true for us as moms in business as well. If you are a mom in business I hope you are more sensitive to how your children, particularly teens are using social media today. As a mom in business I am very sensitive about how my children use social media for their own pleasure and what they actually consume and digest while on social media themselves….
Children with their own Brands
I recently got introduced to characters like cash me outside, whoavicky, and lil Tay….OMG! There brands scream seem pretty profound things to me in particular. I’ll start with the oh so famous Danielle Bergoli “Cash me outside aka Bhad Bhabie”…a young girl who is still finding herself, has some real hurts and pains that has shaped her life. She has been rejected by her dad and holds on to her mom for good reason.
Psychology behind her Brand
I see a young child that is doing what she knows best to do given her circumstances. She expresses her pain and lifestyle through her music and her brand took off by capitalizing on the persona of being tough, honest, “real”, and opinionated in the best way a 13 year old can be. She’s rough and tough and she had to be based on her perceived childhood of being rejected at 3 months old, being deprived of a relationship with her 2 younger siblings on her dad’s side, I dont even think the boys knew she existed for the better part of their lives, learning that her father remarried a day after her birthday to a woman she never really knew. As well as whatever other experiences she hasn’t shared publicly.
Family Influence on her Brand
I saw some disturbing things on an instagram live the other day that further made me question if her brand could have been shaped differently…her mom was egging her on and reminding her of details she had once told the child at some earlier point in her life. In my opinion the child tells stories that only her mother could have poured into her. The mother came on Dr. Phil looking like she really needed and desired help for her daughter and now I’m under the impression that she has poisoned that child by telling her things that no child should really have to be exposed to. Call it surgar-coating if you want to but the way you frame a story has a lot to do with how a person will respond to it. When she shares these past hurts and pains with hatred and unforgiveness in her own heart the child only models those same emotions and feelings. Why because she loves her mom and clings to the one person who has loved her and taken care of her. Her Mom should have done better…simply put.No judgment just an observation from what I saw on the instagram live feed.
Spiritual-Based Influence
What if she could have told that story about her dad leaving the mom when she was 3 months in a more empowered way. What if she shared that her dad was immature and young and really didn’t understand the damage he was causing by his actions. What if the mom had constantly shaped an environment of forgiveness and love for those who hurt us instead of fostering an environment of continued pain and hurt around the incident. Who knows she could have still used her appearance on Dr. Phil for a music career and to be a youtube influencer. But imagine empowering lyrics lifting up young girls and empowering youngs girls who have gone through what she has gone through…Instead we get this:
Bhad Bhabie got these b**** bustin’ for cash (cash)
Do the dash, try to play me, b****, I’m bustin’ yo’ a** (bustin’ yo’)
Lotta gun sounds, Rollie, bust down, know why these b**** mad
‘Cause they trash and they f**** for cash (cash)
Too official, blow the whistle, b****, I’m fly as a bird (brrr)
Take a picture, get ya’ issue, b**** will die on my word (on my word)
Walk in the bank, f*** it up, pokin’ that b*** with a shank, f*** it up (f*** it up)
I bought the lil’ b**** a bag, make it double back and clear up her tab (yah)
As adults we are responsible for how are children process information. Ok maybe not 100% responsible but we do play a huge role. I ask myself how strong is the presence of the Holy Spirit at work in this child’s life and I’m also reminded not to judge. It’s hard to see a life of love joy and peace when we the attitude she portrays as well lyrics like the ones above being spoken by a child.
A new perspective on her story shaped her brand
Her life stories and experiences has shaped her brand, her personality, how she shows up and what she puts out into the world. But could this have been different for the young Danielle Bergoli aka Bhad Bhabie?” I totally think so. Our God is a God of healing and hope. I do have hopes for Bhad Bhabie, I mean in all reality she is only 15 and her brain isn’t even full developed yet. I see the potential for her to grow into a healed person where her brand can take the shape of a serious artist who creates for the good, hope, and love of others. Sharing our stories is powerful but remember to not from what perspective you are sharing and putting it out there to millions of people. As moms of faith in business our families are called to be influencers even in this digital age. How will your brand stand for Christ and how will you influence your children to walk in your footsteps.
Justina is a Pro MUA and Mindset and Success Coach. To schedule a complimentary clarity session with her click on the link calendly.com/purposefulpursuit
You can also find her in her Facebook Group Multi-Passionate Women Of Faith Creating for Christ.
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Justina Ford
INTUITIVE BUSINESS COACH AND INNER HEALING PRACTITIONER
Justina holds a Bachelor’s degree in Psychology, a Master’s in Human Service Counseling focused in Business, and additional training in the Emotional Freedom Technique and Splankna Therapy. She is an Amazon #1 International Best-Selling Author, Huffington Post Contributor and Contributing Author of Notes to Younger Women. She also serves as a Commercial Makeup Artist to Professional Photographers, Marketing and Advertising Teams. She is an intuitive business coach and Christian energy healer. She calls herself The Soul-Purpose Alignment Strategist. She helps new and aspiring Christian Coaches and service based Mompreneurs to overcome limiting beliefs surrounding their purpose and their call to create in the marketplace.
Click HERE to schedule a complimentary clarity session with her.
You can also find her in her Facebook Group The Purposeful Pursuit to a Beautiful You
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