There’s no doubt that writing a book can build your brand. In fact, most authors will tell you there are significant boosts they had not considered until their books were available for purchase. And here’s the thing… it’s not as hard as you think.

How Writing a Book Can Build Your Brand

If the thought of becoming a published author sounds intimidating and downright scary, allow me to soothe your nerves. For starters, I always recommend that people start participating in an anthology. This alleviates the pressures of having to find a publishing company or learning the ropes of self-publishing. An anthology also gently introduces you to the writing process while giving you the benefits of being a published author.

With this in mind, let’s look at how writing a book can give your brand a much-needed boost.

Writing a book can increase your visibility.

Being a mindset and visibility coach, this is one of the areas that I most womenpreneurs struggle in the most. It’s easy to see a field as saturated or even feel like you haven’t found your voice, both being major hindrances of showing up in your field. But when you step out as a published author, your visibility and profile is almost instantaneously increased.

You will build credibility.

The number one reason why clients pay coaches, teachers, purchase courses, or spend money on any kind of resource is because they trust the person they’re buying from. When you add the title “author” to your name, you are telling your ideal client that you know even more of what you’re talking about and what you have to offer them. Not having the author title in front of your name doesn’t discredit you by any means; however, having it definitely helps establish more authority.

Becoming a published author will help open new opportunities.

Brand building involves increasing your audience and ideal client reach. When participating in an anthology, for example, new doors of opportunities open. From invitations to speak in conferences or on podcasts to creating a course based on the book, these opportunities become much easier to come by. 

Writing a book helps you create a long-lasting impact.

I’m sure one of your top goals is to make an impact on others, but what does the how look like? When you decide to become an author, this adds to that answer. You may choose to make an impact by creating a coaching program, creating a course, or launching a training vault. Regardless, having written a book will come with the benefits of impacting others for weeks, months, and years to come.

Final Thoughts

If you’ve never considered becoming an author, I strongly encourage you to. The pros far outweigh the cons, especially when you partner with someone like me who is devoted to helping other women of faith in business boost their brand visibility and multiply their streams of income. Each year, I partner with other women to write and publish an anthology geared toward a variety of topics and fields and you’re invited to participate. To learn more about what this means, click here!