As an entrepreneur, you know the importance of being able to reach your ideal clients. Thing is, very few know how to go beyond the demographics to reach them. Business 101 involves building an avatar that would help identify who your business will help. It’s time to step into Business 201 and learn how to take your avatar up a notch. Here’s how to do just that.

How to Go Beyond the Demographics to Reach Your Ideal Clients

It’s important to keep your ideal customer-based narrowed down; however, there are ways to expand it to include ideal clients you may have never thought you’d reach. This is where understanding how to go beyond the demographics comes into the picture.

Re-evaluate the locations your ideal customer may be.

As we continue moving forward in our technologically advanced world, this means you have even more platforms to reach your ideal clients. Take a look at what platforms you’re currently using and gather the following data:

• How often you’re posting on it.
• The amount of engagement received from ideal clients.
• Return on investment (of time and any money spent on it).

With the data from the previous points, you can decide if that platform is still worth you using for reaching your ideal clients. If not, look at other options.

Add an interest and hobbies point to your avatar.

When first establishing your avatar, it’s normal to include the age, location, gender, and personality. It’s even common to add his or her spirituality status, but rarely will you think to include their interests and hobbies. Why is this important? For starters, identifying specific hobbies and interests will open up new doors for creating content around those points and open new doors to finding your ideal clients.

Including interests and hobbies will make connecting with your ideal clients more personable. Knowing that your client likes cycling may not seem important to what she is coming to you for, but it provides another layer of trust.

Maximize the description section on your platforms to describe your ideal clients.

Avatar aside, you can go beyond the demographics to reach your ideal clients by writing about them in the description section on your social media platforms. Each of the different platforms provides you with a small space to add a description and most people choose to talk about themselves. While that certainly helps people get to know you, you could also use that space to talk about who your ideal clients are.

Here are a few examples:

• Moms of small children who want to launch their new business.
• Women of faith looking to grow their visibility.
• Multi-passionate women that want to leverage social media to grow their business.
• Middle-age women looking to self-publish their story.

These are just a few examples of how you can utilize the description space to speak directly to those you want to attract and connect with. Notice how each of the samples is short and sweet. When someone lands on your page and reads that, they’ll either stick around or they won’t. You should never be out for numbers, but out for those who want what you have to give.

Final Thoughts

It doesn’t take much to go beyond the typical demographics to reach your ideal clients. The three tips above are great starting points for taking your avatar to the next level so you can reach more people who need the services and products that you offer. Take some time to evaluate your current avatar. Make any necessary tweaks and add the suggestions above. Then, take the actions to position yourself to reach out with what you’ve discovered.

If you need help with visibility positioning, I’d love to connect with you!