As an entrepreneur, you’ve likely heard all kinds of advice of what it takes to succeed. However, have you discovered what is at the core of real business success? I’m not talking about having an elaborate business plan or the money to invest in awesome marketing. 

It goes beyond that. I’m talking about core beliefs. These are what you believe about yourself and your business that truly holds the key to your success. Let’s examine at 5 core beliefs every entrepreneur should have to be successful.

BELIEVE IN YOURSELF.

Believing in yourself is much easier said than done. Yes, it’s easy to be your own cheerleader until something comes up that attempts to hinder what you’ve got going. A lot of times this lack of belief in self  is rooted in an unhealed limiting belief system that will start a business-hindering cycle. Hence, why it’s important to always maintain a positive belief in yourself.

If you find that believing in yourself becomes difficult, remember your why. Think about why you have felt called to do what you’ve chosen to do. Thinking about those thoughts will help re-energize belief in yourself and your ability to walk out your why. 

BELIEVE IN YOUR BUSINESS.

Sure, there comes a time when you may feel like your business isn’t doing anything or helping anyone. Again, this is where getting ahold of limiting beliefs comes in coupled with the ability to see your business in the right light. Why did you start your business? Who does your business help? Where do you see your business going?

Asking these questions is the start of believing in your business. Believe that your business has a purpose and that it will serve the right people. Even if you have just one customer or client, serve them as though you have twenty. 

BELIEVE IN YOUR DECISION AND TAKE ACTION.

Decision making can often be seen as a difficult step (or skill) for some entrepreneurs. “Should I?” or “Shouldn’t I?” are the two biggest questions asked, and usually do one of two things – unlock growth or hinder growth. In reference to believing in your decision and taking action being a core belief linked to being successful, you’ll need the confidence to know that what you decide is the best decision for you and your business. 

Keep in mind that others do not have to understand your decision-making process. In fact, sometimes it is best to either keep your business-making decisions to yourself or find a mastermind group that you trust.  

BELIEVE IN THE PROCESS, NOT PERFECTION.

Success definitely doesn’t come because of perfection, more so than understanding the process. Believe in the process that your business requires. From a detailed business plan to developing actionable steps, whatever the process is for you to reach your goals must be trusted. This process will look different for every entrepreneur (as it should). 

BELIEVE IN YOUR CONSUMERS.

Although this isn’t talked about as much, it is just as important. Believing in those that your business caters to is vital. Why? Simply put, they are the very reason you are in business. They believe in your product and your service, so that same trust and belief should be reciprocated. This also reinforces other core beliefs that are linked to business success.

When you have happy (and returning) consumers, it is much easier to believe in yourself, your business, your decisions, and in the process.

Now, having all of these beliefs isn’t the only thing that will bring you success. The thing about starting and growing a business is the process of self-growth. Never discredit that aspect, but embrace it. These core beliefs are ones that you should return to often, and work on constantly. You and your business will be better for it.