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When you hear the term brand strategy, what comes to mind? For most people, they instantly think about creating a branding board, jotting down some goals, or maybe even writing a little business plan.

The truth of the matter is a brand strategy is so much more. In a nutshell, this strategy is the long-term plan that will determine the successfulness of your brand – or business. It should be well-defined with the ability to be executed. A good brand strategy connects your business to meeting consumer needs, their emotions, and competitive environments.

With these aspects in mind, let’s talk about four reasons why you need a brand strategy.

A Brand Strategy Helps You Define Your Purpose & Mission

In order to have an idea of where you want your business to go, you’ll want to have an understanding of what it’s going to do. Your mission statement will help you define the impact your business will make. It can also bring clarity to your purpose.

The purpose of your business should define why it is necessary. Why do people need your service? Why would they need to buy your product? Your purpose, and mission combined, should fill holes in a given market.

A Brand Strategy Helps You Share Your Value

We are living in a day and age where brands are losing customers left and right based on their values – and rightfully so. Defining clear brand values can be one of the biggest determining factors of a customer and/or client taking advantage of what you have to offer.

When considering brand values, think about what you like or dislike about other companies. Do you want to come off as people-oriented and passion-centered, or money hungry and only out for gain? Whatever you choose, keep in mind what you’d like customers to say about your business.

A Brand Strategy Helps You Position Your Business

Any successful business owner (small or large) will tell you that positioning is everything. Many entrepreneurs find themselves quitting early on in their journey mainly due to poor positioning. If your business looks like everyone else’s, how is it truly set apart?

Understanding positioning will help your business tremendously. The first step is to make sure you are reaching your target audience/customer. The second step is to decide what level of positioning you desire: product attributes, benefits, or beliefs and values.

While all three levels have their own type of success, connecting with your ideal customer/client through beliefs and values seems to be the seal dealer. This level focuses on creating passion and excitement around your brand. While considering the position of brand, take the time to nail down your mission and vision and what your brand should be and do.

A Brand Strategy Helps You Execute Your Business Plan

A good brand strategy will work like a puzzle, all of the pieces eventually fitting together to see the big picture of your business. While every decision made may come with a learning curve, setbacks, and/or victories – having a strategy can help keep the big picture in view. 

The job isn’t complete once you have your brand strategy. The next things to do are develop your brand voice and personality. Don’t worry, your brand strategy will help with this by helping you keep all aspects of your business aligned. If ever you feel like your business is not operating properly, or maybe you feel chaotic, return to your brand strategy.

If you’ve read this far and realize that you could use some help with creating your brand strategy, you’re in luck. As an intuitive business coach and inner healing practitioner, I will help you get aligned with your God-given purpose to thrive in life and business.

Click below to schedule your free complimentary clarity session!