Let’s talk about the 3 C’s of visibility. Being visible in your business is absolutely necessary, but it can often be seen as a difficult task. This doesn’t have to be the case at all! In my thinking about how to make it as simple as possible, I’ve broken it down into what I call the 3 C’s.

The 3 C’s to Visibility

The 3 C’s to Visibility: Clarity

It’s so important to understand your packaging, especially when it comes to visibility. As a business owner, you have the luxury of creating whatever you want to the capacity you desire. However, in all your creating, I genuinely believe that having a signature package is super important. It is from your signature package that you can begin to roll off other little products, services, and packages. 

Your signature package gives you clarity of what your high ticket offer is and from there, you can create down-sells and other offers leading up to that one. All too often, what ends up happening is women offer way too many options, services, and packages that don’t quite clarify what it is they are doing and how they can actually help their clients. 

It’s important to get clarity on what you’re offering, what solutions you can provide to clients, and how that will look when rolled out into the world. 

Boldness in Visibility: Confidence

Confidence is something that starts the moment you create whatever you’re going to use to put your business and offerings out there, especially with onboarding. Be clear in your process for promoting and onboarding. The last thing you want is for someone to come into your inbox, ready to work with you, yet you’re response is murky and not clear.

How confident you are in that process will speak volumes. Of course, this can be seen in all aspects of how you communicate with potential clients. From sending a link to scheduling a discovery call, being confident is absolutely necessary. 

The truth of the matter is people are going to reach out to you. They are going to show some kind of interest in your business and services. But even then, you have to decide how much of your energy are you going to expel out. How much of yourself are you going to give? This also means asking yourself how confident are you going to be in sticking with the process versus jumping and reacting at everyone that comes into your space? 

Another thing to be mindful of is to not let your lack of confidence cause you to create a dissonance in the services you provide. For example, if your high ticket program is $3000, yet you’re not confident enough to ask for it, you’ll end up pitching something less than and not meet the needs of your client.

Conviction

This may not seem like something that’s business-related, but it is. I believe every business should have conviction because it is going to help you stand out among the rest. It is going to help you be more creative and purposeful in what you offer. This includes being so in tune with God that you’ll know exactly what you need to offer. Use your convictions to steer you in the direction of knowing exactly what you need to offer and why. 

Having conviction also deals with helping you be genuine in your visibility. It will help you to not fall for the vanity matrix versus being genuine in your business and showing up as such. Conviction will help you be true to who you are and your passions to show up and give your clients a life-changing breakthrough in their life. 

Final Thoughts

Running a passion-based business will require you to have clarity, be confident, and have conviction. Overall, this is a mindset that will impact everything that you decide to do in your business. It will affect your visibility and how you show up. You’ll want your strategies and everything you do in your business to be in alignment, and from there you will soar. I’m a walking, talking testimony of this to be true!